Pick a starting point — or drag the sliders to dial in your own numbers.
No “current conversion rate”, no “monthly traffic”, no “average sales cycle”. Every extra input roughly halves completion rate — and the math we care about works without them. Eight inputs. One honest number.
30% of your design, dev, and marketing time touches page production — the share most often eaten by rework loops in the SaaS teams we audit. So:
(designers + devs + marketers) × cost × 30% × speed lift
These are directional estimates, not promises.
The blueprint replaces guesses with measured baselines.